MKT 338 - Strategic Marketing Management

The book provides a practical, hands-on guide to implementing every single concept included in the text.

Powerhouse Marketing Plans gives you the tools you need to create a dynamic and successful campaign, showing you how to drive the sales of your products into the stratosphere using the same proven strategies of well-known companies who've done it right.

The planning guide marketers have relied on for two decades--updated and expanded.

The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably.

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline.