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MKT 230 - Introduction to Marketing Management

Resources for the Marketing Plan

Hello, here you can find information on the research aspect of your marketing plan. There are three sub-pages:

Situation Analysis: with links and recommendations to gather necessary information for this analysis

Competitive Analysis: where to find information on companies and competitors.

Customer Analysis: Milner resources for gathering consumer data

Please explore the links below and contact me with any questions or concerns!

Librarian Help

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Danielle Futoran Turos
Visit me: Milner Library, room 418
Please contact for in-person appointment.