Hello, here you can find information on the research aspect of your marketing plan. There are three sub-pages:
Situation Analysis: with links and recommendations to gather necessary information for this analysis
Competitive Analysis: where to find information on companies and competitors.
Customer Analysis: Milner resources for gathering consumer data
Please explore the links below and contact me with any questions or concerns!
Illinois State University
Campus Box 8900
201 North School Street
Normal, Il 61790-8900
Have comments or questions about our guides?
Please contact Instruction and Student Engagement: