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Marketing

Finding Articles

Before you start searching, you should plan your search. I recommend making a list of all possible search terms, based on topic, company, industry, target market, and anything else you can think of. Make a list of the requirements for your search, especially date and source type (e.g., scholarly journal or newspaper).

There are two ways to search for articles in Milner Library:

  1. By a specific database. 
  2. Articles Tab: An instruction video is below. This is also a link to our Help Videos page for more information and videos.

There are a number of databases focused specifically on business publications that can help you find and access more specific information. 

What are articles?

First, a few definitions. 

Journal: A regularly published collection of articles that focus on topics specific to a particular academic discipline or profession. You can find a list of Top Ten Journals for your subject here. 

Article: An issue of a journal contains several articles. These are typically very focused on a single topic and can cover news (in newspaper articles), research (in scholarly journals), or other topics. They can range in length from a few paragraphs to dozens of pages.