Guides: Data for Business & Economics: Population & Income

Consumer Attitudes / Behavior

iPoll (Roper)
Statistics and data gathered from multiple surveys administered by organizations in the United States, Europe, Latin America, and Asia. Data includes opinions and behavior on social issues, politics, pop culture, and international affairs. To download datasets, create a personal account.
Provided by the Roper Center for Public Opinion Research, Roper iPoll is the largest collection of poll data anywhere — from 1935 to present. Contains data from U.S. and international polling firms with broad topical coverage of opinions and behavior on social issues, politics, pop culture, international affairs, and more. International and U.S. datasets available for immediate download.