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MKT 333: Integrated Marketing Communication

Secondary research sources pertaining to coursework and the general understanding of various industries.

NAICS and SIC Codes

North American Industry Classification Search (NAICS) is a system that assigns a 6 digit number to each industry and sub-industry operating in North America. Standard Industrial Classification (SIC) is a system using a 4 digit code to identify industries. NAICS is gradually replacing SIC in most business and economic databases, but still can be used in some databases or articles. 

Industry Research at Milner