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MBA 430: Advanced Marketing Management: Home

Useful Publications

What's in this Guide?

Welcome to the MBA 430 Guide! This is designed to help you research your assignments in your class and make the search process more streamlined. 

Home: You'll find links to useful publications (including HBR), professional associations, and other useful guides here at Milner. 

Marketing Concepts: This page will help you find the articles you need for your marketing concepts project.

Marketing Audit: This is the big research project in MBA 430. Here you'll find recommended search strategies and links to resources for the various components of the audit. 

Style Guide: This page includes links to the different style guides and information and links to citation managers.