Welcome to the MBA 430 Guide! This is designed to help you research your assignments in your class and make the search process more streamlined.
Home: You'll find links to useful publications (including HBR), professional associations, and other useful guides here at Milner.
Marketing Concepts: This page will help you find the articles you need for your marketing concepts project.
Marketing Audit: This is the big research project in MBA 430. Here you'll find recommended search strategies and links to resources for the various components of the audit.
Style Guide: This page includes links to the different style guides and information and links to citation managers.