Skip to Main Content

MBA 430 - Advanced Marketing Management

What's in this Guide?

Welcome to the MBA 430 Guide! This is designed to help you research your assignments in your class and make the search process more streamlined. 

Home: You'll find links to useful publications (including HBR), professional associations, and other useful guides here at Milner. 

Marketing Plan Resources: Books on branding and marketing plans, resources for situation, competitor, and customer analysis. 

Think Like a Fact Checker: Guidance and tactics on how to evaluate facts and information found on the internet. 

Style Guide: This page includes links to the different style guides and information and links to citation managers. 

Useful Publications

Research Assistance

Profile Photo
Danielle Futoran Turos
Visit me: Milner Library, room 418
Please contact for in-person appointment.