Resources for the Marketing Plan
Hello, here you can find information on the research aspect of your marketing plan. There are three sub-pages:
Situation Analysis: with links and recommendations to gather necessary information for this analysis
Competitive Analysis: where to find information on companies and competitors.
Customer Analysis: Milner resources for gathering consumer data
Please explore the links below and contact me with any questions or concerns!
Marketing/Marketing Plans
Epic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by ISBN: 9781264774456Publication Date: 2023-02-27
Brand Vision by ISBN: 9781637421734Publication Date: 2022-01-30eBook
"Brand vision: the clear line of sight aligning marketing tactics and business strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy."
Brand Storytelling by ISBN: 9780749490539Publication Date: 2020-03-03eBook
"Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story."
Authentic Marketing by ISBN: 9781119513759Publication Date: 2019-01-07Book on Floor 4
"When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition."
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition by ISBN: 9780071745574Publication Date: 2011-10-06The planning guide marketers have relied on for two decades--updated and expanded.
Marketing Plans by ISBN: 9780470669976Publication Date: 2011-03-21The book provides a practical, hands-on guide to implementing every single concept included in the text.
Powerhouse Marketing Plans by ISBN: 0814472192Publication Date: 2004-07-16Powerhouse Marketing Plans gives you the tools you need to create a dynamic and successful campaign, showing you how to drive the sales of your products into the stratosphere using the same proven strategies of well-known companies who've done it right.
Sample Marketing Plans
- Gale Virtual Reference LibraryFull text multi-disciplinary database of reference books, encyclopedias, and handbooks.
Librarian Help
Danielle Futoran Turos
she/her/hers
Contact:
Visit me: Milner Library, room 418
Please contact for in-person appointment.
Email: dmfutor@ilstu.edu
Please contact for in-person appointment.
Email: dmfutor@ilstu.edu
309-438-5891