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MBA 430: Advanced Marketing Management: Marketing Audit

Marketing Audit Resources

Marketing Audit

Your marketing audit consists of six major components. On each of the following subpages, you'll find whatever resources are available for that component. Some components you won't find in Milner, some you won't find publicly at all. You'll have to choose your areas of research wisely and start your research early to ensure you have all of the information you need. 

  1. Marketing Environment Audit
  2. Marketing Strategy Audit
  3. Marketing Organization Audit
  4. Marketing Systems Audit
  5. Marketing Productivity Audit
  6. Marketing Function Audit

For your assignment, you are not required to find all aspects of the audit. But I recommend that you spend time searching for each nonetheless, even if the search is short or unproductive. Some questions will be easy to answer and some will be surprisingly difficult. Please start your research early, so that you have enough time to adapt your project if one of your questions proves unexpectedly impossible to answer.


Danielle Futoran Turos's picture
Danielle Futoran Turos
Email me:
Call me: 309-438-5891
Visit me: Milner Library, room 418
Please contact for in-person appointment.