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MBA 430: Advanced Marketing Management: Marketing Environment Audit

Search Strategy

Much of this information can be found in sources available to you, either through Milner or publicly. 

Search for company reports, competitor reports, industry reports, and product reviews. Search for PESTLE reports and SWOT analyses to find information. 

For demographic and geographic information, use the government and other free data sources. 

Other Sources

Consumer / Product Trends Reports

Milner Databases


Danielle Futoran Turos's picture
Danielle Futoran Turos
Email me:
Call me: 309-438-5891
Visit me: Milner Library, room 418
Please contact for in-person appointment.