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MBA 430: Advanced Marketing Management: Strategy, Productivity, and Function Audit

Search Strategy

Much of this information will be internal to the company, but if you choose a public company, some may be available to investors. 

Check any publicly released investor statements, PR releases, or news articles about your company. You can also check the company's 10-k report, if your company is public. This will sometimes have more detailed information about your company's objectives, goals, and accomplishments.


For statements, PR releases, and news:

Look on your company's investor website (not their consumer website) or search in these databases

For access to the company's filings: 

Look in the website. More information on reading reports and searching EDGAR can be found at the Searching EDGAR and Using 10-k reports LibGuide.

You can also check the following databases for filings:


Danielle Futoran Turos's picture
Danielle Futoran Turos
Email me:
Call me: 309-438-5891
Visit me: Milner Library, room 418
Please contact for in-person appointment.