Home - MKT 190 - Marketing Fundamentals and Career Choices - Guides at Milner Library, Illinois State University

Other Useful Research Guides

Financial Ratios
NAICS / SIC (Industry Classification)
Company Information Guide
A guide with information on how to research specific companies. Topics include annual reports, company histories, company profiles, and more.
Industry / Market Analysis
This guide contains sources and recommendations on how to research an industry or market.
Marketing Subject Guide

Business Source Ultimate
Full text database of business information including scholarly journals, books, author profiles, and company information. Includes full access to Harvard Business Review.
Includes sources published from 1886 to present
ProQuest One Business
Premier full text database provides access to journals, magazines, newspapers, market research reports, conference proceedings, dissertations, ebooks and video. Use this database for company research, SWOT analysis, marketing plans, case studies and industry, economic and geopolitical information.
A combined resource of ABI/INFORM; Business Market Research Collection; Business Premium Collection; Entrepreneurship Database; J.P. Morgan Research; ProQuest Business eBook Collection. Good for marketing, economics, entrepreneurship, finance, and other aspects of business.