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Premier full text database provides access to journals, magazines, newspapers, market research reports, conference proceedings, dissertations, ebooks and video. Use this database for company research, SWOT analysis, marketing plans, case studies and industry, economic and geopolitical information.
A combined resource of ABI/INFORM; Business Market Research Collection; Business Premium Collection; Entrepreneurship Database; J.P. Morgan Research; ProQuest Business eBook Collection. Good for marketing, economics, entrepreneurship, finance, and other aspects of business.
This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets_key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.
The Entrepreneur's Guide to Market Research by 
