Welcome to the Course Guide for Marketing 338: Strategic Marketing Management. Here you can find resources needed to complete the research for your class assignments.
Marketing Plan Resources: Resources broken down by Situation Analysis, Competitive Analysis, and Customer Analysis. Please check out all three categories for detailed information and links.
Marketing Plans: You'll be using the template provided by your instructor, but there are still many resources you can use to understand the purpose and setup of a marketing plan.
Managing Sources and Creating References: When you do research, you have to keep track of where you get your information. These tabs will help you understand how to avoid plagiarism and how to properly reference and cite your work.
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