MKT 338: Strategic Marketing Management: Home

In the "S&P Publication Search" box, select the broad industry group within which your product might fall and then hit the "Go" button. When you get to the report, click on the link that reads "Industry References" for a list of links to prominent trade associations for your industry. Often a good place for industry trends data & reports.

Search nearly 3,000 worldwide business periodicals and journals for in-depth coverage of topics such as advertising, business intelligence, marketing, finance, human resources, insurance, organizational development, taxation, technology, and more. Only source at Milner for same day access to The Wall Street Journal, with full-text archive going back to 1984.

Includes full-text content for over 30,000 books, business periodicals and journals—many not covered by ABI/INFORM—with access to thousands of MarketLine global company and industry profiles. Company profiles include history, executive compensation, and SWOT analysis. Industry profiles include market size, share and forecasts and Five Forces analysis.

Great source for info on business careers.