FCS 328 - Economics of Fashion

In this book, the relationship between the textile industry and the environment is examined from four different viewpoints. Recycling of spinning mill wastes, ozone usage that provides less chemical and water utilization, reuse of treated water in the dyeing processes, and approaches in the treatment of wastewaters of dyeing plants and finishing factories are solutions offered to reduce environmental pollution arising from textile production processes. Apart from this, energy management is also a subject that can be associated with the environment, and as a consequence, the possibility of utilizing textile materials to which phase change materials are applied, not only for comfort purposes but also as energy storage materials, means that technical textiles could be a solution for energy storage.

In the ancient city of Kyoto, contemporary artisans and designers are using heritage techniques and traditional clothing aesthetics to reinvent wafuku (Japanese clothing, including kimono) for modern life. Japan Beyond the Kimono explores these shifts, highlighting developments in the Kyoto fashion industry such as its integration of digital weaving and printing techniques and the influence of social media on fashion distribution systems.Through case studies of designers, artisans, and retailers, Jenny Hall provides a comprehensive picture of the reasons behind the production and consumption of these rejuvenated fashion goods. She argues that conceptualisations of Japanese tradition include innovation and change, which is vital to understanding how Japanese cultural heritage is both sustained and evolving.Essential reading for students and scholars of fashion, anthropology, and Japanese studies, Jenny Hall's sensory ethnography is the first of its kind, describing the lived experiences of people in the Kyoto textiles industry, explaining the renewal of traditional techniques and styles, and placing them both within contexts such as transnational 'craftscapes' and fast or slow fashion systems.

The development of digital textile printing at the end of the twentieth century has had a profound effect on the design, creation, use and understanding of textiles. This new technology - combined with advances in fabric and dye chemistry - has made it possible to produce complex images on fabric comprising millions of colours, quickly, inexpensively and in flexible quantities; a revolution that has led to a rapid increase in demand, which is predicted to rise still further.This book is the first to describe the historical and cultural context from which digital textile printing emerged, and to engage critically with the many issues that it raises: the changing role of the designer in the creation of printed textiles; the ways in which the design process is being transformed by new technology; the relationships between producers, clients and the textile industry; and the impact of digital printing on the wider creative industries. At the core of this study are two key questions: what constitutes authenticity in an age when printed textiles are created through the combined agency of the artist/designer and the computer? And how can this new technology be put to work in a sustainable way during a period of spiralling demand?

This book offers a detailed understanding of the principles, procedures, equipment, and operation of selected technologies used to manufacture and evaluate intelligent multifunctional textiles and apparel goods. Leading experts from different domains of polymers, fiber production, nanotechnology, and textile chemical finishing address the entire production process by delving into crucial concepts and topics such as the development, characterization, and potential applications of functional materials. Textiles for Functional Applications is an excellent resource for researchers, designers, and academics who want to learn more about designing feasible functional textiles.

Sustainability for Retail is an important international overview of the role of retail in the worldwide climate crisis. Its focus is on apparel and related retail products, from supply chain to the selling floor. The retail industry is identified as the source of 10 percent of the world's carbon emissions. This book presents the notable successes that have been achieved in the private sector. Interviews with leaders ranging from multi-nationals to specialty collections, to reports on innovative technological advancements. Behind each story and report is the strong determination of an individual or the commitment of organizational management to establish and uphold practices that cut the energy use, support providers of raw materials with living wages and lifestyles, and mount campaigns to educate the consumer on supporting products and the overall circular economy. Resale, reuse, and remake comprise an escalating movement that didn't exist even a decade ago to extend the life cycle of products that previously had a high potential of becoming landfill. It has become big business, sanctioned with promotions across the retail board, from icons of mass merchandising to small local workshops. Sustainability for Retail offers businesses and consumers insight into beneficial decision-making for themselves and for the greater environment. The authors provide a comprehensive guide to the forces driving the retail sustainability movement.

Electronic textiles (e-textiles) involves the combination of electronics and textiles to form "smart" textile products. It is an emerging technology with immense opportunities in the field of wearables fashion technology. And while there are many e-textile development platforms available on the market, this book uses the Wearic smart textile kit, a modular prototyping platform, to get you building projects and experiments easily and quickly. This book presents the essential skills required to get started developing e-textiles. The code presented is built using MakeCode blocks, an easy-to-use visual programming language. You'll use the BBC micro:bit microcontroller for all the projects, and with few exceptions, they require no soldering and wiring. In the end, you'll be able to apply and sew electronics to wearables, garments, and fabrics in this emerging technology. Beginning e-Textile Development presents the essential components to get you started with developing e-textiles.  What You'll Learn Program with the BBC micro:bit Add lights to your wearables using LED textiles Use different textile sensors to measure heat, detect water, actuate attachments, and enable sense touch and pressure Actuate attachments on wearables with muscle activity and heartbeat Make chemistry-based color-changing fabrics using thermochromic pigments Utilize Bluetooth Low Energy to send sensor data to mobile apps and WiFi to send sensor data to the ThingSpeak IoT analytics platform service Who This Book Is For Beginners to the e-textile industry seeking a comprehensive toolkit. Fashion designers, Makers, engineers, scientists, and students can all benefit from this book.

The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector. These sections include: sustainable materials; innovation in design, range planning and product development; sustainable innovations in fashion supply chains; sustainable innovations in fashion retail and marketing; sustainable alternatives for end-of-life and circular economy initiatives; and more sustainable alternative fashion business models.

PART 1. Functional Textiles: Photochromic Textiles Based upon Aqueous Blends of Oxygen-Deficient WO3-x and TiO2 Nanocrystals. 50/60 Hz Power Grid Noise as a Skin Contact Measure of Textile ECG Electrodes. Characterizing Steam Penetration through Thermal Protective Fabric Materials. Stretchable Textile Yarn Based on UHF RFID Helical Tag. Fibers and Textiles for Personal Protective Equipment. Textile-Based Sound Sensors (TSS). High-Performance and Functional Fiber Materials. Geotextiles—A Versatile Tool for Environmental Sensitive Applications in Geotechnical Engineering. Review of Fiber- or Yarn-Based Wearable Resistive Strain Sensors. Wearable Actuators: An Overview. Bacterial Secondary Metabolites as Biopigments for Textile Dyeing. PART 2: Process and Modelling. Loop Order Analysis of Weft-Knitted Textiles. New Geometrical Modelling for 2D Fabric and 2.5D Interlock Composites. Meso-Macro Simulations of the Forming of 3D Non-Crimp Woven Fabrics. Continuous Yarn Electrospinning. A Review on Tough Soft Composites at Different Length Scales. Textile Branch and Main Breakthroughs of the Czech Republic in the Field of Textile Machinery. Recent Efforts in Modeling and Simulation of Textiles. PART 3: Control. A Comparison of Two Different Light Booths for Measuring Color Difference of Metameric Pairs. Effect of Textile Characteristics on the AR-Glass Fabric Efficiency. Dielectric Properties of Textile Materials. PART 4: Consumers and Behavior. Development of a Consumer-Based Quality Scale for Artisan Textiles. Organic Cotton Clothing Purchase Behavior. A Review on Textile Recycling Practices and Challenges.

Microplastics are ubiquitous in the natural environment. This report synthesises the current state of knowledge on the sources, fate and risks of microplastics pollution. It then focuses on two sources of microplastics pollution, textile products and vehicle tyres, due to their substantial contribution to global microplastics emissions and currently largely absent policy frameworks to mitigate them. Several best practices and technological solutions can be implemented along the lifecycle of textile products and vehicle tyres to mitigate releases to the environment. The report proposes policy insights on measures and strategies that could help minimise microplastics emitted unintentionally from products and their potential impacts on human health and ecosystems.

Enter the exciting intersection of technology and fashion known as wearable computing. Learn about the future of electronics in clothing and textiles, and be a part of creating that future! Crafting Wearables begins with the history of the field, then covers current practices and future trends. You will gain deeper insight into the strategy behind the design of wearable devices while learning about the tools and materials needed to start your own wearables toolbox. In a time when consumer electronics are becoming smaller and seamlessly integrated into our lives, it is important to understand how technology can improve and augment your lifestyle. Wearables are in a sense the most organic and natural interface we can design, yet there is still doubt about how quickly wearable technologies will become the cultural norm. Furthermore, skills that have become less valuable over the years, such as sewing, are making a return with the wearables movement.  Gives a better understanding of wearable technology and how it has evolved Teaches basic skills and techniques to familiarize you with the tools and materials Showcases breakthrough designs and discoveries that impact our everyday interactions What You'll Learn Learn the history of how technology in fashion has evolved over time Discover interesting materials and fabrics for use in wearable technology Glimpse new tools for designing wearable technology and fashion Rediscover sewing and related skills that every wearables enthusiast should learn Learn how new techniques in textile manufacturing could disrupt the fashion industry Understand and respond to the cultural and societal developments around wearables Who This Book Is For The curious designer, engineer, or creative who is looking for insight into the world of fashion technology. It is for someone who wants to start exploring wearables with basic projects and dig deeper into the methods and tools of an expert. Crafting Wearables is intended to impart comprehensive general knowledge of the state of wearables in different industries while providing a well-curated list of example projects and resources by which to begin your personal journey into e-textiles. It is a wonderful read for those who are looking to expand their understanding of fashion and technology from both a hands-on and research-based perspective.

This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals.  A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making. This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology.  What You Will Learn The developments and applications of Artificial Intelligence in marketing The precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growth Automation and optimization of media planning through AI Who This Book is For The book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers.

When designing a world trading system for the twenty-first century, "Keep calm and carry on" beats "Move fast and break things." Global trade is in trouble. Climate change, digital trade, offshoring, the rise of emerging markets led by China- Can the World Trade Organization (WTO), built for trade in the twentieth century, meet the challenges of the twenty-first? The answer is yes, Robert Staiger tells us, arguing that adapting the WTO to the changed economic environment would serve the world better than a radical reset. Governed by the WTO, on the principles of the General Agreement on Tariffs and Trade (GATT), global trade rules traditionally focus on "shallow integration"-with an emphasis on reducing tariffs and trade impediments at the border-rather than "deep integration," or direct negotiations over behind-the-border measures. Staiger charts the economic environment that gave rise to the former approach, explains when and why it worked, and surveys the changing landscape for global trade. In his analysis, the terms-of-trade theory of trade agreements provides a compelling framework for understanding the success of GATT in the twentieth century. And according to this understanding, Staiger concludes, the logic of GATT's design transcends many, if not all, of the current challenges faced by the WTO. With its penetrating view of the evolving global economic environment, A World Trading System for the Twenty-First Century shows us a global trading system in need of reform, and Staiger makes a persuasive case for using the architecture of the GATT/WTO as a basis for that reform.

Discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies. Corporate policy and implications of the inclusiveness in businesses on social development constitute the core discussion in this book. Inclusivity concepts and arguments are endorsed by case studies across the developing economies. Philosophy and practices of inclusive business through theoretical foundations, design arguments, and managerial analysis has been discussed across five chapters. Discussion on the success of inclusive businesses in the context of innovation, technology, and new product development which motivated people-led companies to adapt to agile business modeling and drive co-creation and coevolution initiatives are central to this book.

The new playbook for innovation and startup success is emerging from beyond Silicon Valley--at the "frontier." Startups have changed the world. In the United States, many startups, such as Tesla, Apple, and Amazon, have become household names. The economic value of startups has doubled since 1992 and is projected to double again in the next fifteen years. For decades, the hot center of this phenomenon has been Silicon Valley. This is changing fast. Thanks to technology, startups are now taking root everywhere, from Delhi to Detroit to Nairobi to Sao Paulo. Yet despite this globalization of startup activity, our knowledge of how to build successful startups is still drawn primarily from Silicon Valley. As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh--and it comes from what he calls the "frontier," the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools. Under such conditions, entrepreneurs must be creators who build industries rather than disruptors who change them because there are few existing businesses to disrupt. The companies they create must be global from birth because local markets are too small. They focus on resiliency and sustainability rather than unicorn-style growth at any cost. With rich and wide-ranging stories of frontier innovators from around the world, Out-Innovate is the new playbook for innovation--wherever it has the potential to happen.

Harness expert insights from Google, Meta, and TikTok to ace product launch, delight your customers, and accelerate growth with inbound strategies and outbound tactics Key Features Sharpen your product marketing skills to make an impact within your organization Unlock deeper insights through real-world examples to shape product development and drive exponential growth Discover product marketing strategies, templates, and frameworks in this one-stop guide Purchase of the print or Kindle book includes a free PDF eBook Book Description In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you'll learn how to bridge the gap between your product and the market to meet customer needs effectively.Equipped with a comprehensive understanding of product marketing and its key functions--inbound and outbound strategies--you'll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market.This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation.Next, you'll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You'll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value.By the end of this book, you'll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth. What you will learn Understand the power of product marketing as you explore inbound and outbound strategies Leverage customer data to uncover insights and fuel innovation Develop impactful messaging to capture your audience's attention Discover key strategies in customer segmentation and how to build buyer personas Examine each stage of the GTM plan and identify winning strategies Apply the right tactics at each stage of the customer journey to drive product adoption Ensure internal and external stakeholders buy-in to create value Who this book is for If you're a product marketer, product marketing leader, or marketing manager looking to get to grips with product marketing and identify blind spots in your product marketing strategies, primarily in B2B tech, this book is for you. Product managers seeking to develop their product marketing skillset will find this book especially useful. However, basic knowledge of product marketing is all you need to get the most out of this book. ]]>