Marketing

Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm.

Principles of Marketing helps readers master today's key marketing challenge. Building use only. Contact librarian for appointment to access.

Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Available through Curbside Pickup.

Lindstrom's revelations about what drives the choices we make will captivate anyone who's been seduced--or turned off--by marketers relentless efforts to win our loyalty, our money, and our minds.

This book brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization.
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This book shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.
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In the age of telecommuting and freelance employees, Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.
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This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing.

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.