International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional marketing international association which develops and advocates international standards within the marketing field to be recognized on a global level. IIMP® is a pioneer in its leadership and strategic approach towards issuing marketing designations to individuals who have met specific qualifications through their education and work experience in the marketing arena.
"A private, non-profit organization, the Council was founded in 1942 to rally support for the war effort." It still produces public service ads and campaigns today. Sample historic campaigns are illustrated, and research results presented.