Welcome to the Marketing 232: Marketing Research Course guide. This guide is designed to give you resources and assistance for the projects in your class this semester.
What's in this Guide:
Home: This page! It contains contact information for the subject librarian and the library, a list of other pages in the guide, the related marketing guide, and other related guides.
Firm Research: In this project you'll research a firm that employs marketing research. This page will help you find those resources.
Secondary Research: You'll have a secondary research project as well. This page will give you guidance on the purpose, process, and best practices for secondary research.
Managing and Citing Sources: In business, managing and correctly citing your sources is essential. This page will give you information on why and how to handle your sources.
