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Click on the topic "Browse" feature (upper part of page) to drill down to the "Business & Industry" topic path. Click on "Marketing" and then "Marketing & Customer Services" and then "Market Research" to explore articles on various aspects of the discipline. Alternatively, you may search for articles on various industries by using the NAICS navigation tool, or enter terms like "baby boomers" AND "target markets" and search by subject for research on that segment and others.
Click on the link to be taken to a saved search with over 16,000 articles with "consumer attitudes" as a subject heading. Refine the search with additional keywords to find specific articles (e.g. appliances).
To find global Datamonitor industry reports, set Document Type to "Industry Overview" and Publication Type to "Industry Profile." Enter keywords in the search boxes to refine results to your industry of choice. For Datamonitor company reports, click on "More" dropdown then "Company Profiles" link. Many Company Profiles have SWOT analyses.
Comprehensive tool for finding business and investment information including stocks, bonds, funds, industry analysis, company profiles, corporation records, mutual fund reports, executive information, and industry surveys. Export data to Excel.
Create visual, thematic geographical maps and custom reports using 100,000+ data variables. Limited to two simultaneous users. Sign in as a guest or create an account (with a unique username and password).
View data by state, congressional district, city, county, ZIP Code, census tract, or block group with data that includes population, age, gender, race & ethnicity, income, education, jobs & employment, poverty, language, ancestry, family types, marital status, vehicles, transportation, household & housing, market segments, consumer behavior, health, technology, finance, retail, business locations, and crime. It also includes the D&B business points-of-interest file and marketing data from Mediamark Research (MRI) and Simmons Research with information on over 8,000 brands, 450 categories including consumer behavior, attitudes, health, technology, finance and retail data. Experian MOSAIC consumer lifestyle segmentation and Nielsen PRIZM is also available with the most comprehensive and precise insights using demographics and consumer lifestyle data.
The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.