Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MKT 232 - Marketing Research

What's in this Guide

Welcome to the Marketing 232: Marketing Research Course guide. This guide is designed to give you resources and assistance for the projects in your class this semester. 

What's in this Guide:

Home: This page! It contains contact information for the subject librarian and the library, a list of other pages in the guide, the related marketing guide, and other related guides. 

Firm Research: In this project you'll research a firm that employs marketing research. This page will help you find those resources. 

Secondary Research: You'll have a secondary research project as well. This page will give you guidance on the purpose, process, and best practices for secondary research. 

Managing and Citing Sources: In business, managing and correctly citing your sources is essential. This page will give you information on why and how to handle your sources. 

Related Subject Guide

Other Related Guides

Librarian

Profile Photo
Danielle Futoran Turos
Contact:
Email me: dmfutor@ilstu.edu
Call me: 309-438-5891
Visit me: Milner Library, room 418
Please contact for in-person appointment.

Ask a Milner Librarian