Welcome to the Marketing 232: Marketing Research Course guide. This guide is designed to give you resources and assistance for the projects in your class this semester.
What's in this Guide:
Home: This page! It contains contact information for the subject librarian and the library, a list of other pages in the guide, the related marketing guide, and other related guides.
Firm Research: In this project you'll research a firm that employs marketing research. This page will help you find those resources.
Secondary Research: You'll have a secondary research project as well. This page will give you guidance on the purpose, process, and best practices for secondary research.
Managing and Citing Sources: In business, managing and correctly citing your sources is essential. This page will give you information on why and how to handle your sources.
Milner Library
Illinois State University
Campus Box 8900
201 North School Street
Normal, Il 61790-8900
(309) 438-3451
Contact Us
Have comments or questions about our guides?
Please contact Instruction and Student Engagement:
liblearn@ilstu.edu