What's in this Guide
Welcome to the Marketing 232: Marketing Research Course guide. This guide is designed to give you resources and assistance for the projects in your class this semester.
What's in this Guide:
Home: This page! It contains contact information for the subject librarian and the library, a list of other pages in the guide, the related marketing guide, and other related guides.
Managing and Citing Sources: In business, managing and correctly citing your sources is essential. This page will give you information on why and how to handle your sources.
Marketing Plan Resources: To conduct secondary research for the various components of your marketing plan, start here.
Fact Check with SIFT: Here you can learn how to check sources and claims effectively.
Related Subject Guide
Other Related Guides
- Industry / Market AnalysisThis guide contains sources and recommendations on how to research an industry or market.
- Company Information GuideA guide with information on how to research specific companies. Topics include annual reports, company histories, company profiles, and more.
- Data for Business and EconomicsThis guide contains links to sources for datasets on different topics, including trade, population, banking and more.
Librarian
Please contact for in-person appointment.
Email: dmfutor@ilstu.edu
