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MKT 232 - Marketing Research

What's in this Guide

Welcome to the Marketing 232: Marketing Research Course guide. This guide is designed to give you resources and assistance for the projects in your class this semester. 

What's in this Guide:

Home: This page! It contains contact information for the subject librarian and the library, a list of other pages in the guide, the related marketing guide, and other related guides. 

Firm Research: In this project you'll research a firm that employs marketing research. This page will help you find those resources. 

Secondary Research: You'll have a secondary research project as well. This page will give you guidance on the purpose, process, and best practices for secondary research. 

Managing and Citing Sources: In business, managing and correctly citing your sources is essential. This page will give you information on why and how to handle your sources. 

Related Subject Guide

Other Related Guides


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