When planning your research, remember that there are three types of information:
Public information: open and available to anyone (e.g., Company Website, EDGAR 10-k)
Proprietary information: created information you have to pay for (e.g., Nexis Uni, S&P Global NetAdvantage)
Internal information: information the company will not share publicly
Think about if your questions would be public or proprietary. None of your questions should be internal information. Then use the resources in the table below to answer questions.
These are the resources you'll use to find the information for your company research assignment.
|Resource||Here you can find:|
|Nexis Uni||Company name, ticker and exchange, address, NAICS and SIC code, year founded, business description, competitors, number of employees, company hierarchy.|
|S&P Global NetAdvantage||Company name, ticker and exchange, address, business description, stock price, gross income, net income, industry profile.|
|ProQuest One Business||Company news, company overview, industry news, industry profile, company history.|
|Business Source Complete||Company news, SWOT analysis, industry news, scholarly articles, company history.|
|10-K (EDGAR)||Company name, ticker and exchange, address, SIC code, business description, gross income, net income.|
|Company website||Company name, gross income, net income, company history including major events.|
Here is a pdf of the Fortune 500 company list, published in 2022.
The research process is a logical and intuitive one. It is also circular, meaning you often start at the beginning once you've finished. These are some of the steps to a general research process.
1. Identify a need for information.
2. Determine where, how, and if you will find that information.
3. Research and gather information, using news articles, databases, or other sources (as outlined in step 2).
4. Evaluate your information for relevance, credibility, and usefulness.
5. Find gaps in your knowledge, missing information, or questions you were unable to answer.
6. (See step 1).
|Information to Find||Where to Find It|
|Headquarters||Nexis Uni, S&P Global NetAdvantage, ProQuest One Business, EDGAR 10-k|
|Year Founded||Nexis Uni, S&P Global NetAdvantage, ProQuest One Business|
|Company History||ProQuest One Business, Business Source Complete|
|NAICS and SIC code||Nexis Uni, ProQuest One Business, EDGAR 10-k|
Business Description (including main line of business)
|Nexis Uni, ProQuest One Business, EDGAR 10-k, S&P Global NetAdvantage|
|Competitors||Nexis Uni, S&P Global NetAdvantage|
|Number of Employees||Nexis Uni, S&P Global NetAdvantage|
|Company Hierarchy||Nexis Uni|
|Last stock price||S&P Global NetAdvantage, Nexis Uni|
|52 week high/low||S&P Global NetAdvantage, Nexis Uni|
|Gross Income||EDGAR 10-k, S&P Global NetAdvantage, Nexis Uni|
|Net Income||EDGAR 10-k, S&P Global NetAdvantage, Nexis Uni|
|SWOT Analysis||Business Source Complete, ProQuest One Business|
|Company News||Business Source Complete, ProQuest One Business|
|Industry News||Business Source Complete, ProQuest One Business, S&P Global NetAdvantage|
|Scholarly Articles||Business Source Complete, ProQuest One Business|
|CEO||Nexis Uni, S&P Global NetAdvantage|
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