There is a vast amount of information you can find on your company. Some of the basics include:
But there is much more research and information, depending on your research question and purpose. This could include:
Industry is organized by the primary type of product or service created and sold by the company. All companies exist in an industry.
It is important to research your company, but it is also important to understand the context of the industry. Some issues affect only your company (e.g., change in CEO) while some affect every company in an industry (e.g., change in government regulation).
When researching your industry, you can search for the following information:
All companies operate in the business environment, but that environment varies greatly for different companies, countries, products, and other factors. Some of the essential factors in business environment research include:
These are often gathered into a PEST report (political, economic, social, technological) or PESTLE report (political, economics, social, technological, legal, and environmental).
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